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Unlocking Success: Proven Strategies to Boost Enrollment at Beauty Schools

Posted by Jess on Jul 11, 2023

How To Increase Beauty School Enrollment

Beauty schools provide aspiring professionals with a gateway to enter the vibrant world of cosmetology, hairdressing, aesthetics, and more. However, in today's competitive landscape, increasing enrollment at beauty schools requires a strategic approach that goes beyond traditional marketing efforts. This article delves into actionable strategies and effective techniques that beauty schools can implement to attract and enroll more students. By following these proven methods, beauty schools can unlock their potential and establish themselves as premier destinations for aspiring beauty industry professionals.

Beauty School Teacher

Enhancing Visibility and Branding

To increase enrollment, beauty schools must first focus on improving their visibility and establishing a strong brand presence. Here are some essential strategies to consider:

Online Presence

Develop an informative and visually appealing website that highlights the school's courses, faculty, facilities, and success stories. Optimize the website for search engines to improve organic visibility. Utilize social media platforms to engage with potential students, sharing informative content and student testimonials.

Open Houses and Events

Organize regular open houses and events to showcase the school's facilities, expertise, and student work. Invite aspiring beauty professionals, parents, and guidance counselors to experience the school firsthand.

Partnerships and Collaborations

Forge alliances with local businesses, salons, and industry influencers. Offer student discounts or apprenticeship programs, which can help attract potential students while building valuable industry connections. 

Beauty School Student

Targeted Marketing Campaigns

Effective marketing campaigns tailored to the target audience are key to driving enrollment. Implement the following strategies:

Identify Your Target Market

Conduct market research to understand the demographics, interests, and preferences of potential students. This information will guide your marketing efforts.

Digital Advertising

Leverage online platforms such as Google Ads, social media advertising, and targeted email campaigns to reach potential students. Tailor advertisements to highlight the benefits and unique features of your beauty school.

Content Marketing

Create valuable and engaging content that showcases your expertise and helps potential students understand the benefits of pursuing a career in the beauty industry. This can include blog posts, tutorials, videos, and testimonials.

Referral Programs

Encourage current students, alumni, and satisfied clients to refer potential students to the beauty school. Offer incentives, such as discounts on tuition fees or product vouchers, to motivate referral.

Beauty School Instructor Teaching

Scholarships and Financial Aid 

Financial considerations often play a significant role in a student's decision to enroll. By offering scholarships and financial aid options, beauty schools can make their programs more accessible and attract a wider range of applicants. Consider the following strategies:


Establish scholarships based on academic merit, financial need, or specific talents. Promote these scholarships through various channels to reach potential students who may require financial assistance.

Grants and Loans

Research and partner with organizations that offer grants or loans to aspiring beauty professionals. Make information readily available on your website and during open houses to inform students about the options available to them.

Flexible Payment Plans

Provide flexible payment plans that allow students to pay tuition fees in installments. This can alleviate financial strain and attract students who may not have the immediate means to pay upfront.

Expand Beauty Education Courses

Another way to attract new students is to offer a wide range of beauty services that can be used in a salon or spa.  One popular beauty service that every beauty school should teach is how to apply eyelash extensions.  Eyelash Extensions are a popular beauty service that is the process of attaching one fake eyelash to one natural eyelash with eyelash extension glue.  

Lash Stuff offers Student Eyelash extensions Kits at wholesale prices for beauty schools to resell to their beauty school students.  This is a great way to increase student enrollment and increase beauty school revenue. 

Student Eyelash Extension Kit

Strengthening Industry Connections 

Building strong relationships within the beauty industry is crucial for attracting students and boosting enrollment. Consider these strategies:

Guest Speakers and Workshops 

Invite industry professionals to deliver guest lectures, conduct workshops, or host demonstrations at your beauty school. This offers students unique insights and networking opportunities.

Internships and Apprenticeships

Collaborate with local salons, spas, and beauty brands to create internship and apprenticeship programs. These opportunities provide hands-on experience and increase the chances of employment after graduation.

Alumni Network

Nurture a strong alumni network by staying connected with former students and showcasing their success stories. Encourage alumni to return as guest speakers, mentors, or to participate in career fairs.

Increasing enrollment at beauty schools requires a multifaceted approach that encompasses marketing, branding, industry connections, and financial assistance. By implementing the strategies discussed in this article, beauty schools can attract a broader range of aspiring beauty professionals and establish themselves as leading institutions in the field. Remember, consistent efforts in enhancing visibility, refining marketing campaigns, providing financial aid options, and strengthening industry connections will contribute to unlocking the doors of success and driving enrollment growth at beauty schools.